Capture the imagination of prospective parents
Your school is a unique and wonderful place to learn. But how do you make your ethos and personality really come to life and shine out from the pages of your prospectus?
The Art of School team will help you to successfully over come this challenge. We understand that it’s so important for all your traditional and digital marketing efforts to quickly capture the imagination of prospective parents.
We’re a team of specialists with well-honed skills in VisualBrand Identity, Photography, Video, Print, Marketing and Project Management. Independent schools, just like other commercial businesses we work with, need to have a brand that is clear and consistent at every point of contact.
Here you can see examples of our work for Bethany school. Their logo was already well established, but they needed a creative platform to highlight their core philosophy, ‘The Virtue of Learning’.
John McCarthy, our Creative Director, designed a circular visual language centred on the School’s core philosophy - a constellation of learning habits known as the ‘Virtue of Learning’, which is based upon the philosophies of Aristotle and Aquinas.
John produced a vision for the prospectuses and worked closely with Roddy Paine, our exceptional photographer, to produce an extremely detailed shoot list. He also consulted with Matt Bigwood our print expert.
Emma Pearce, as our Marketing Specialist, supported Bethanyby project managing the design, copywriting, approval process and printing of over 50 pieces of marketing collateral. This included school and sixth form prospectuses, bursaries and scholarships brochure, course information booklets, website animation video, pop up graphics, merchandise and a suite of press adverts for deadlines throughout the year.
